Serena is a director of Chaos Management, which provides event and crowd safety management, event control room management to organisers of medium and large-scale events, both in the UK and internationally.

Serena has extensive experience in safety management, emergency planning and event control operations at a tactical level for multi-agency, outdoor music, art and festival events. Her most recent roles include project safety co-ordinator at Victorious, event safety advisor at Tramlines, event safety and operations manager to DHP Family for Bearded Theory’s Spring Gathering, operational safety manager at Soundstorm, Saudi Arabia, and event safety coordinator at St Pauls Carnival. 

As a certified member of IOSH and a Fellow of the International Institute of Risk and Safety Management, Serena undertakes various roles at a wide range of events and festivals with varying demographics, meaning she is best placed to advise organisers on event safety measures and best practices.